What we hold, and why.

What you choose to send

In the multi-step contact form, clicking Continue saves the completed stage: first your selected workflow challenge, then your name and email. The final button saves your company and enquiry details and marks the request submitted. Saved stages remain in our lead inbox if you leave before finishing. Typing alone does not send field contents. Other enquiry forms send details when submitted.

Choosing Show the first system sends your industry and workflow description to our server. When AI is available, we send those two fields to Anthropic to generate a draft. Do not include confidential, personal or customer information. Rule-based examples are clearly labelled when AI is unavailable.

A saved form stage or enquiry includes the referring domain or campaign, landing page and time spent in the current tab. This attribution is stored in session storage. We do not store a persistent browser identifier. A random form token and revision stay in this tab for up to 24 hours to update the same enquiry and avoid duplicates after a retry or refresh; they contain no form contents and are not sent to analytics.

Interaction counts

We record a small set of interaction events, such as a form step or completed request, to understand which parts of the site work. These events contain a page path, form placement, step number, delivery status or finder source, not typed values, email addresses, query strings or a visitor identifier. We also record rounded loading, responsiveness and layout-shift measurements with a mobile/desktop category, without element details or metric identifiers.

Optional traffic analytics uses Cloudflare Web Analytics. We do not run advertising trackers or sell enquiry data.

Where the information goes

Our hosting provider processes requests. Saved form stages and submitted enquiries are stored in Cloudflare D1 and forwarded to our Google Sheets inbox. Google also handles team notification email for submitted enquiries, containing an inbox link and reference rather than your enquiry contents. Incomplete stages do not trigger those notifications. Anthropic processes workflow descriptions only when you request an AI draft. Cloudflare processes traffic analytics where enabled.

These services may process data outside your country. Access to enquiry records is limited to the team and services needed to receive and respond to them.

Retention and your choices

Our retention policy is seven days after the last saved stage for incomplete enquiries, 90 days for submitted enquiries in Cloudflare D1 and our inbox, and 30 days for interaction events. Scheduled cleanup removes expired records. Records needed for an active engagement are handled separately under its agreement.

Email us to request access, correction or deletion. We will check the inbox, pending delivery queue and related notification email. You may also contact your local data protection authority.

Client systems

Systems we build run in your accounts, with access scoped and revocable. Data processing, retention and any model providers are agreed before an engagement starts.